The Immersive Group designs and delivers projection-mapped environments, interactive installs, and showtime visuals that make people stop, look, and feel. From concept to cue-stack, we blend creative direction with rock-solid engineering so your audience remembers the moment—and your brand.
Who we are
Founded by Andrew Columbus, a projection-mapping specialist and sales engineer who has helped bring large-scale immersive venues and live-event spectacles to life across the U.S. Andrew’s background spans content pipelines, media-server workflows, and on-site systems integration—bridging creative ambition with technical reliability.
What we do:
•Immersive venues & pop-ups – end-to-end design for 360° rooms and modular canvases (spec, pixel maps, projector studies, content, and show control). •Brand moments & launches – high-impact reveals, product demos, and press-night takeovers. •Sports & game-day – court/arena mapping packages that level up intros and fan engagement. •Content & control – motion graphics, live feed integration, and turnkey media-server programming. •Consulting & training – pre-viz, ops playbooks, and hands-on team ramps for internal crews.
Selected highlights
•Royalston Square (Minneapolis) — Part of the delivery team (at Luxedo) behind a first-of-its-kind, 20,000-sq-ft indoor immersive venue powered by 36 synchronized projectors and a live-ready control stack. Work included technical walkthroughs and public demos of the system’s setup and capabilities.
How we work
We start with outcomes—what you want people to feel—then back into content, coverage, and control. Our process is collaborative and transparent: clear timelines, fail-safes, and on-site support so the show looks great and runs on time.
Capabilities at a glance
•Projection studies & lensing • Pixel mapping • Media-server programming • Show control • Motion design • Live feed & camera ingest • System integration • Technical direction • Pre-viz & content QA • Crew training
Let’s build your next moment
Whether you’re unveiling a flagship, opening an immersive venue, or electrifying a halftime show, The Immersive Group brings the blend of imagination and engineering to make it land.